Gen Z Inspires the Best Tax Playlist Heard on the Block
There’s a playlist for everything, and now (cue music), this includes tax season, thanks to H&R Block! As the company celebrates its favorite season, it has launched the Spotify playlist, “That Tax $eason Feeling,” to help Americans #FileGood now through April. Curated with insights from Spotify, the playlist includes upbeat tracks about money savviness, confidence, and more.
“Both taxes and music are a deeply personal part of life, so what better way to represent the intersection of taxes and music than a Tax Season Spotify playlist,” said Amy Labroo, Vice President, Growth Marketing, Engagement and Analytics at H&R Block. “We believe this playlist will resonate with listeners whether they are filing their taxes or getting ready for a night out. As we continue celebrating Tax Season, this playlist showcases that tax season can be positive, empowering and a season worth celebrating.”
What do people do while filing taxes? A recent H&R Block survey revealed that 20% of their clients enjoy listening to music while filing taxes. Most enjoy rock (17%) and R&B (13%) to get in the zone, closely followed by country and pop.
“Playlists are the new place where Gen Z wants to discover and interact with brands,” said Liz Song, Global Category Development Officer for Financial Services at Spotify. “Sixty-three percent of young financial services purchasers tell us they enjoy brands who curate playlists on streaming platforms. It is exciting to see H&R Block lean into playlist culture and bring their distinct sound to a segment of music fans who are increasingly also taxpayers.”
But music isn’t the only thing that helps them on their journey to getting a maximum refund, which is made possible by H&R Block’s upfront and transparent pricing, and fueled by the expertise of more than 60,000 tax pros. They also enjoy eating a favorite snack and enjoying their favorite beverage while filing. And when it comes to their “vibe,” another 30% said they bring “golden retriever energy” into doing their taxes, which means being easygoing with a positive attitude.
No matter your music or energy, the tax season playlist offers something for everyone. Sixty-two songs were curated to get listeners in a positive, celebratory and empowering mindset while filing – whether using the online, digital savvy DIY platform, or doing so in person. This is aided by having the option to choose a tax filing soundtrack that is custom and mood-based depending on music preferences, including artists and genres and listening habits and tastes.
Join in the tax season fun today by listening to the playlist here.
And remember, you can always file and/or make the switch to H&R Block at HRBlock.com. Stay close to all tax season fun by following us on Facebook, Instagram, and TikTok.
* “2023 DIY Client Experience Survey” conducted by H&R Block among 2,406 U.S. adults.
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